As January turns to February and winter begins to cool, the historic heart of Orihuela, in the province of Alicante (Spain), transforms into a vibrant medieval world. From Friday, January 30, to Sunday, February 1, 2026, the city will be completely transformed for three days by the 26th edition of the Mercado Medieval de Orihuela—one of the largest, oldest, and most distinctive medieval markets in Spain.

It's much more than just a market: you'll feel transported back to the Middle Ages, among craftsmen, musicians, knights, merchants, and vibrant street entertainment. The combination of tradition, culture, and celebration makes the event a unique experience for both locals and visitors from outside the region.

A rich history dating back to the 13th century

The origins of Orihuela Market lie in the city’s ferial tradition, which began in 1272 when King Alfonso X “The Sabio” granted Orihuela the right to hold an annual fair. Later, around 1295, King Fernando IV moved these festivities to around All Saints’ Day, a time of great commercial activity.

Throughout the centuries, this tradition has endured in various forms, and in modern times, it has grown into a large-scale cultural event: the Mercado Medieval. While medieval markets of the past were primarily commercial in nature, the contemporary version combines trade with art, education, and theatrical experiences.

What makes the Mercado Medieval so special?

A vibrant historical setting

Orihuela's historic center, with its narrow streets, ancient squares, and monumental buildings like the Salvador Cathedral and the former Bishop's Palace, provides the perfect backdrop for this event. As you stroll through approximately 5 kilometers of stalls and activities, you'll feel like you've truly stepped back in time.

Multiple zones and themes

The market is often divided into areas with different themes:

• Christian zone — with knights' tents, soldiers and events such as knightly games.
• Leisure and children — squares with traditional games, puppet theatre and interactive activities.
• Arabic atmosphere — music, dance, exotic performances and cultural entertainment (depending on the program).

More than 300 stalls

At more than 300 stalls you will find artisanal products such as:

• Handmade jewelry
• Leather goods and textiles
• Herbs, incense and spices
• Traditional wooden toys
• Ceramics, fabrics and craft materials

Each stall showcases crafts and products rarely seen elsewhere, making shopping a true historical adventure.

What is there to do and see?

Spectacular shows and animation

During the three days there are continuous shows and performances:

• Medieval music and dance
• Street theatre, puppets and jesters
• Theater groups and parades through the city
• Demonstrations of old crafts such as blacksmithing, pottery, weaving and stone working
• Exhibitions of cetrería (falconry with birds of prey), which fascinate both children and adults

Interactive workshops and child-friendly activities

For younger visitors, there are special zones with traditional games, wooden carousels, educational workshops and even small "medieval villages" where children can discover how people used to live.

Tournaments and knightly games

Some parts of the market offer spectacles such as knightly tournaments and demonstrations of medieval fighting techniques — a treat for families and photography enthusiasts.

Food and drink: a taste of the past and present

A medieval market wouldn't be complete without authentic dishes and local delicacies. At the Mercado Medieval in Orihuela, you can enjoy:

• Mediterranean grilled dishes and grilled meats
• Traditional bread, cheese and charcuterie
• Sweet treats such as honey cake, pastries and local desserts
• Craft drinks and medieval-style taverns

Many stalls prepare food live, creating a real street atmosphere as you stroll through the market and sample what the region has to offer.

Prices and opening hours

While the market is free to enter, some activities, shows, or workshops may incur additional charges. Exact prices are usually communicated on-site or through the city.

• Dates: Friday, January 30 – Sunday, February 1, 2026
• Opening hours: usually from ±10am–2.30pm and 4.30pm–11pm (depending on stall or activity)

Because the event covers a large area, there is a great atmosphere both during the day and in the evening.

Tips for visitors

• Wear comfortable shoes; you will be walking several kilometers on cobblestone streets.
• Bring cash, as not all stalls accept card payments.
• Get there early to avoid the biggest crowds, especially on weekends.
• Take the time to explore the historic centre of Orihuela itself.

Why this market is worth a visit

The XXVI Mercado Medieval de Orihuela is no ordinary tourist attraction; it's a cultural experience where history, music, food, and craftsmanship converge in a unique historical setting. For families, history buffs, foodies, and curious travelers, this is the perfect opportunity to step back in time.

The market continues to grow and evolve, but retains its roots in the ancient ferial and trading history of Orihuela — a city whose traditions date back to the 13th century.